Customer Data Platform — follow a customer from their first anonymous visit to the day they become a regular
NextX Pixel on your website records what visitors do from their very first visit, while they have left you nothing at all. The moment they message you, call, fill in a form, or place an order, every session they had before is attached back to the profile you just identified — then unified with data from CRM, orders, the call centre, Zalo, and marketplaces into a single 360° profile. From there you segment, activate outreach, and see which channel actually brings customers.
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Challenges you're facing
Today
Tens of thousands of website visits a month, and all you know is the total — not who looked at what, or who is genuinely interested
With NextX
NextX Pixel issues every visitor a NextX ID on their first visit and records each session: pages viewed, time spent, where they came from, device. A visitor who has left no details still has a behaviour profile you can judge interest from.
Today
A prospect asks about pricing and your rep has no idea which products they viewed, which ad brought them in, or how many times they came back
With NextX
The moment a visitor leaves an identifier — a message, a form, a hotline call, an order — the system attaches their whole anonymous history to the profile. Your rep opens the conversation already holding the context, before answering the first question.
Today
The same customer exists three or four times: once in CRM, once from an online order, once created by the call centre — with web history sitting separately in an analytics tool
With NextX
CDP matches the identifiers — NextX ID on the web, phone number, email, Zalo, marketplace customer code — into one profile, keeping each source's original records so you can cross-check and split them apart again.
Visual. Flexible. Productive from week one
Built for modern businesses — no complex setup, ready to use immediately.
Tracking visitors before they are customers
- NextX Pixel — install once, runs forever: Paste one NextX Pixel snippet into your website and recording begins. It does not slow the page down and needs no deep changes to your source code.
- A NextX ID for every visitor: Each unidentified visitor gets their own NextX ID — the system recognises them when they return, without asking them for anything.
- Every session recorded: Pages viewed in order, time spent on each, scroll depth, device and browser — assembled into a timeline for that anonymous visitor.
- The right source, captured on the first visit: Which ad, article, or campaign brought them in the first time is recorded and held for the whole journey, never overwritten by a later touch.
- Signals of buying intent: Viewing pricing, returning to a product repeatedly, adding to cart then leaving, downloading a brochure — recorded separately so browsers are distinguishable from serious considerers.
- Interest scoring before you know who they are: Behaviour adds up into an interest level for each anonymous visitor, so your team knows who is worth greeting first, right on the website.
The moment of identification & profile unification
- Many ways to become known: A message on the website, a form, a hotline call, a link tapped from Zalo OA, a login, an order — any action that reveals an identifier links the NextX ID to a real person.
- The whole anonymous history attaches backwards: On identification, every prior session — including ones from weeks ago — attaches to the profile. History does not start when they hand over a phone number; it starts at their first visit.
- Several devices, one person: Browsing on a phone then buying on a desktop, or switching browsers, still resolves to one profile once a shared identifier appears.
- Unified with every other source: Data from CRM, orders, the call centre, Zalo OA, Facebook, marketplaces, and historical Excel files matches into that same profile.
- Confidence threshold & review queue: You set the minimum confidence to merge automatically; anything below goes to a review queue so two different people are never merged by mistake. A wrong merge can be split back — the original records stay intact.
- The 360° customer profile: One screen holding personal details, web behaviour from before and after identification, purchase history, calls, conversations, and loyalty points.
The journey after they become a customer
- Tracking does not stop at the first order: Customers who have bought keep having their web behaviour recorded, now attached straight to a named profile — so you see what they are looking at next.
- One timeline for every channel: Page views, Zalo messages, call-centre calls, in-store orders, and marketplace orders all sit in time order on a single profile.
- Real-time event stream: Notable behaviour — an abandoned cart, repeat pricing views, an opened campaign message, a hotline call — lands in one shared stream so the team reacts the same day.
- Stage-by-stage conversion funnel: Measure drop-off from first touch, to leaving details, to being advised, to the first order and repeat purchase — showing which step loses the most customers.
- Behaviour-triggered activation: A declared behaviour moves the customer into the matching outreach playbook — even while they are still anonymous and known only by a NextX ID.
- Early churn signals: Customers who used to buy regularly and have gone quiet longer than their usual cycle, or stopped visiting the site entirely, are grouped for proactive outreach.
Segments & multi-channel activation
- Build segments without code: Combine conditions on web behaviour, spend, region, membership tier, and acquisition source by picking them — no queries and no export requests.
- Segment anonymous visitors too: Group anonymous visitors by behaviour and source to greet them with the right message on the website, instead of waiting until they hand over details.
- See the match count as you build: Every condition you add updates how many customers remain in the segment, so you can judge its reach before launching.
- Continuously refreshed segments: Customers enter when they match and leave when they stop — the list is correct at send time, not an old snapshot.
- Push to outreach channels: Sync a segment to Zalo OA, email, a call-centre dialling list, or a Marketing campaign, with no files moving back and forth.
- Change what the website shows: NextX hands a visitor's segment back to your website so it can show the right offer and the right message per group, during the session they are in.
Measuring advertising by real revenue
- Connect your advertising accounts: Pull spend, impressions, and clicks per campaign and place them beside real revenue in NextX, so you read performance on one table instead of comparing two places by hand.
- Measure the traffic that costs nothing: Track which search terms are bringing visitors in and where you rank, so you know which content pulls customers without ad budget.
- Marketing declares it, no coding needed: Add or change the behaviour you want measured inside NextX, instead of asking engineering to edit the website every time a campaign changes.
- No data lost to browser blocking: NextX sends conversions straight from the system to your advertising channels rather than relying on code running in the browser — fuller numbers, and no double counting.
- In-store orders count too: Orders closed in a shop or over the phone are sent back to your advertising channels as well, so they learn who really buys instead of only counting who clicked.
- Audiences & suppression lists: Send segments to your advertising channels to retarget the right group, and suppress customers who just bought so budget is not spent chasing people who already converted.
Measurement & acquisition sources
- Revenue by acquisition source: Attribute each order back to the source that first brought the customer in and the last touch before purchase, instead of counting clicks and interactions.
- Anonymous visits linked to revenue: Because the first-touch source is held, an order placed six weeks later still traces back to the ad or article that brought them in originally.
- Customer lifetime value: Calculate LTV by customer group and by source alongside acquisition cost, so you can tell which channel is genuinely profitable.
- New-customer cohort analysis: Compare cohorts of first-time buyers month by month: what share come back, how long it takes, and how much they spend.
- Time from first touch to first order: See how long customers usually deliberate and how many touchpoints they pass, so you pace outreach correctly instead of pushing too early.
- Scheduled reports: Send source, revenue, and repeat-rate reports to the right owner over Zalo or email on the schedule you declare.
Consent, permissions & data governance
Consent before tracking
A notice is shown and the visitor's choice is stored; decline and behaviour recording stops. Consent status is kept per profile for reference.
Personal data requests
Handle customer requests to access, correct, or delete their data under personal data protection rules, with a record of each request handled.
Behaviour data retention
Declare how long session and web event data is kept; past that, the system clears it automatically rather than holding data longer than needed.
Field-level permissions
Declare which user groups see which fields and which branches — sensitive data stays masked instead of being open to the whole system.
Access & change logs
Record who viewed, exported, or edited customer data and when, for internal review whenever something needs tracing back.
Connect other systems
Exchange profiles, segments, and events both ways with the other software your business already runs.
Already running in businesses of every size
Awards & Recognition
Sao Khue Award 2024
Make in Vietnam Digital Technology Product
Vietnam Representative at Asia Tech x Singapore 2023
More than 10,000 customers across Vietnam
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NextX CDP is included in the Professional plan and above.
Frequently asked questions
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