Points-based loyalty program — retain customers and drive repeat purchases
Build a personalized tier-based loyalty program. Customers earn points through purchases, redeem rewards, and refer friends. Integrates directly with POS and CRM.
- 4 automatic membership tiers (Bronze → Diamond) based on 12-month spending — re-evaluated every 6 hours
- Append-only points ledger — transparent and immutable transaction history that customers can trust
- Customers check points and redeem rewards on Zalo Mini App — no separate app download needed
Challenges you're facing
Customers buy once and never return — there's no compelling reason to choose you over a competitor
A 4-tier points program with escalating benefits — customers are motivated to spend more to advance tiers and unlock better rewards.
No existing loyalty program — every customer is treated identically regardless of their value
Set up a complete Loyalty program in hours: point earning rules, 4 membership tiers, reward vouchers, and a referral program.
Tracking loyalty points in Excel or notebooks leads to errors and erodes customer trust
An append-only digital points ledger — every transaction is immutable, and customers can review their full history on Zalo Mini App.
Key features
Built for modern businesses — no complex setup, ready to use immediately.
Points Earning
3 Earning Rule Types
Configure fixed points per order, percentage-based points on spend, or multiplier points for specific products or categories.
Points Expiry
Set points expiry periods (by month or year). The system auto-expires points and notifies customers before they lose them.
Immutable Ledger
Every points transaction (earned, spent, expired) is written to an append-only ledger — never edited, never deleted, fully transparent.
Membership Tiers
4 Tiers: Bronze → Diamond
Automatic tiering based on total spend in the last 12 months: Bronze, Silver, Gold, and Diamond — with fully configurable thresholds.
Re-Evaluated Every 6 Hours
The system automatically checks and updates membership tiers every 6 hours — customers advance tiers quickly, not just at month-end.
Tier-Specific Benefits
Configure distinct perks for each tier: higher point multipliers, birthday vouchers, priority support, and annual gifts.
Redemption & Referrals
Redeem Points for Vouchers
Customers use points to redeem discount vouchers or gifts. Supports automatic or manual approval based on your configuration.
Referral Program
Customers earn bonus points when they refer a friend who makes their first purchase. Track referral chains and total points earned.
Redemption Approval
Staff approve redemption requests from the dashboard, search by name or phone number, and instantly confirm point deductions.
Zalo Mini App
View Points & History
Customers view their current points balance, full transaction history, and soon-to-expire points on Zalo Mini App — no separate app required.
Redeem Rewards on Zalo
Choose and redeem vouchers directly in Zalo Mini App. Vouchers are delivered via Zalo for use in-store or online at checkout.
Awards & Recognition
2024
Sao Khue Award 2024
2023
Make in Vietnam Digital Technology Product
2023
Vietnam Representative at Asia Tech x Singapore 2023
Trusted by 10,000+ businesses
From SMEs to large enterprises — NextX supports every step of your digital transformation
Get started in 3 steps
Configure the Program
Set up earning rules (fixed, percentage, or multiplier), thresholds for all 4 membership tiers, and the rewards voucher catalogue. The program goes live immediately upon activation.
Points Credited Automatically
After every completed order in the Sales system, points are automatically credited to the customer's account per your configured rules. Customers receive a notification via Zalo.
Redemption & Retention
Customers proactively redeem points for vouchers via Zalo Mini App or at the counter. Tiers re-evaluate every 6 hours, continuously incentivizing customers to spend more to advance.
NextX Loyalty works best with:
Data shared in real time between modules — no manual import/export needed.
Automatically award points after each completed order and deduct points when a voucher is applied at checkout
Membership tier and accumulated points are displayed in the customer's 360° profile on CRM
Trigger automated campaigns for customers who are close to a tier upgrade or have points about to expire
Send points notifications and vouchers to customers via the connected Zalo OA
“Just 3 months after launching Loyalty, our repeat purchase rate increased significantly. Customers check their own points on Zalo and ask us how much more they need to reach Gold.”
Phạm Thị Lan Anh
Marketing Director · DEF Fashion Retail Chain
Fashion Retail+42%
Customer return rate
+28%
Average order value
67%
Customers using Zalo Mini App
Frequently asked questions
NextX Loyalty works best alongside:
Data shared in real time between modules — no manual import/export needed.
The NextX team
Get started with NextX Loyalty — free for 14 days
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