Marketing automation — the right message, at the right time, on the right channel
Automate your entire funnel — from lead capture to email and SMS nurturing. Optimize send times and audience segmentation automatically.
- Visual workflow builder with 6 triggers and 9 actions including A/B split nodes — automate the entire customer journey without writing code
- Drag-and-drop email marketing, subject line A/B testing, and automatic re-send to non-openers — MJML sidecar ensures pixel-perfect rendering across every email client
- SMS and Zalo ZNS in one platform — preview estimated cost before sending, never overspend your budget
- Web Forms with 8 field types, embeddable anywhere, with per-form conversion tracking
- Geo heatmap, hour-by-day interaction heatmap, and cross-channel performance comparison — measure ROI with precision
- Hybrid audience snapshot via gRPC from CRM — rich customer segmentation without exporting a single CSV
- 50 screens, 9 modules — fully integrated multi-channel marketing automation with CRM and Sales
Challenges you're facing
Post-purchase follow-ups are entirely manual, relying on reps to remember to reach out
Workflow automation triggers on customer behavior: after a purchase, after a demo, on birthdays — no one slips through the cracks
Without automation, every campaign must be built from scratch — massively resource-intensive
Reusable visual workflows — clone an old campaign, adjust it quickly, and publish in minutes
Email, SMS, and Zalo ZNS run through 3 separate systems — data is scattered and impossible to consolidate
All channels on one platform with automatic cross-channel comparison reports showing which channel delivers the best ROI
No way to measure the actual ROI of any marketing campaign
Web Form conversion tracking, interaction heatmaps, and revenue attribution via CRM let you calculate ROI down to the last dollar
SMS campaigns get rejected or incur unexpected costs due to unapproved templates
SMS templates require pre-approval (per Ministry of Information regulations), and cost estimates are displayed before sending — no surprises
Key features
Built for modern businesses — no complex setup, ready to use immediately.
Automation & Workflow
Visual Workflow Builder
Drag and drop 6 trigger types (form submit, tag added, birthday, purchase, CRM event, webhook) and 9 actions including A/B split nodes.
A/B Split Testing
Split flows by custom ratio to test messages, send times, or channels — the system automatically selects the winner when the test concludes.
Audience Snapshot
Segment customers from CRM in real time via gRPC — filter by behavior, pipeline stage, tags, and multiple combined conditions.
Delay & Schedule
Add wait steps between workflow actions and schedule sends during peak engagement hours in each customer's time zone.
Email & Content
Drag-and-Drop Email Builder
WYSIWYG editor with block-based layout; MJML sidecar compilation ensures correct rendering on Gmail, Outlook, and Apple Mail.
Subject Line A/B Testing
Test up to 3 subject line variants with 20% of recipients, then automatically send the winning version to the remaining 80%.
Resend to Non-Openers
Automatically resend with a different subject line to recipients who haven't opened after X hours or days — boost open rates without spamming.
Web Forms
8 field types (text, dropdown, checkbox, file, date, phone, email, rating), embeddable anywhere with per-form conversion tracking.
SMS, ZNS & Reporting
SMS Marketing
Compose and send SMS campaigns using pre-approved templates, with a real cost estimate displayed before sending at scale.
Zalo ZNS
Sync templates from the Zalo Portal (templates must be created there), send OTP and transactional notifications in full compliance with Zalo's policies.
Geo Heatmap
A heat map of recipients and engagement by province — identify your key markets and allocate advertising budgets accordingly.
Hour × Day Heatmap & Channel Comparison
A 7×24 interaction matrix to find your golden send windows; charts comparing open rate, CTR, and conversion across email, SMS, and ZNS.
Awards & Recognition
2024
Sao Khue Award 2024
2023
Make in Vietnam Digital Technology Product
2023
Vietnam Representative at Asia Tech x Singapore 2023
Trusted by 10,000+ businesses
From SMEs to large enterprises — NextX supports every step of your digital transformation
Get started in 3 steps
Build Your Audience from CRM
Connect to CRM via gRPC, filter your list by pipeline stage, purchase behavior, tags, or custom fields — real-time snapshot, no CSV export needed.
Create Your Content
Use the drag-and-drop Email Builder, write SMS with pre-approved templates, and select ZNS templates from the Zalo Portal.
Build Your Automation Workflow
Drag triggers and actions onto the Visual Workflow Builder, add A/B split nodes for testing, and configure delays and branching conditions.
Launch & Monitor
Publish the workflow — the system runs automatically on your triggers, sending the right message to the right person at the right time, with no manual intervention.
Analyze & Optimize
Review the geo heatmap, hour × day heatmap, channel comparison, and revenue attribution data to continuously sharpen your strategy and prove ROI.
NextX Marketing works best with:
Data shared in real time between modules — no manual import/export needed.
“Our marketing team used to spend an entire week setting up a single email + SMS campaign. With NextX Marketing, workflow automation handles all the follow-up, and the team focuses on creative strategy — repeat purchase revenue grew noticeably within just 2 months.”
Lê Thu Hà
Marketing Manager · BeautyBox Vietnam
Beauty & Personal Care+45%
Repeat purchase revenue
-70%
Campaign launch time
34.2%
Average email open rate
Frequently asked questions
NextX Marketing works best alongside:
Data shared in real time between modules — no manual import/export needed.
The NextX team
Get started with NextX Marketing — free for 14 days
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